A ‘Super’ development in London’s most exclusive Belgravia, Number 3 – 10 Grosvenor Crescent is a grade II* listed heritage residence without peer. With only 14 elite homes – valued between £14m to £48m – offering exquisite interiors, state of the art amenities, a chauffeured Rolls Royce house car, 24 hour butler, concierge and security services, Grosvenor Cresecent takes ‘Grand Living’ to a new level.
Yang Rutherford were appointed both as branding agency and brand guardians to create and manage the strategy, marketing, design and launch. Our scope of work included designing the Grosvenor Crescent identity – a black contemporary sharp letter C set in a gold heritage letter G that blends history with modernity. We created a password protected teaser website, produced personal hand calligraphed invitations for vetted buyers, directed and produced a 3-minute lifestyle film that was shown while buyers were chauffeured to the viewing.